Root x Bubba Wallace
How does an insurtech brand drive awareness, build engagement, and foster trust in the social space with a NASCAR driver?
Acceptd Rebrand
Brand Strategy Direction, Launch Strategy, Creative Direction
#BuckeyeLove 2019 Campaign
Lead strategy and creative direction across teams for primary multi-channel audience engagement campaign for the Ohio State University.
AuditionRoom Product Launch
Product Launch Strategy, Messaging, Branding, Content Development
In Pursuit
Ever been to a concert at a suit shop? Strategic development and production of one-of-a-kind in store concert series designed to engage and create contagious content.
Bon Iver x Pursuit
Content / Creative Direction
YouTube Strategy
Lead on developing audience centric approach to YouTube for the Ohio State University. Content strategy, creative direction, social media strategy.
Independents’ Day Festival
Music/Programming Direction for Columbus Ohio’s award winning music and arts festival, celebrating and developing independent culture, commerce and creativity.
lululemon:
Space to Sweat
Special Sweat Collective invitees eased into the night with a guided mediation from Hsin-ya Chow, a Kundalini Yoga teacher who has worked previously with Harper's Bazaar, Lucky, and more.
Balanced Yoga
Extensive creative re-brand to Give Yoga. Ongoing full service marketing and content strategy direction.
Instagram Creative Strategy
Re-designed creative approach for the Ohio State University’s Instagram presence.
Coffee Festival
Partnered with Columbus Underground in building engaging performances to enhance festival experience for coffee lovers. ☕️
Columbus Songwriters Association
Conceptualized and launched organization of more than 400 members, largest songwriters group in Midwest, to collaborate nationally with key industry partners and develop performance, networking and educational opportunities for members.
Stuck Book Launch
A fresh take on the traditional book launch.
Press:
Derek DuPont Takes “The Wild Path” Through Creative Career at Acceptd - City Pulse, Columbus
Acceptd Headed to the Next Level - Columbus CEO
‘In Pursuit’ Creators Discuss Unconventional Event-Planning - Columbus Alive
Independents’ Day Festival Brings Music and Art for It’s Final Year - Columbus Alive
Independents’ Day Festival, 10 Years Later - 614 Columbus
Independents’ Day Festival Offers Taste of Area’s Eclectic Music Scene - Columbus Dispatch
Independents’ Day to Bring New Faces to the Stage - The Lantern
Local Entrepreneurs Make Voices Heard - Columbus CEO