SPACE TO SWEAT — LULULEMON ATHLETICA

Sweat Collective. Columbus, OH, USA.

The Sweat Collective is a community built by lululemon athleticafor the world's sweatiest leaders to celebrate their hard work and build lasting connection.

To show lululemon athletica's deep appreciation for Columbus fitness leaders, we developed a mini conference gathering to sweat, be inspired and kickback over local drinks + snacks.

The Details

Special Sweat Collective invitees eased into the night with a guided mediation from Hsin-ya Chow, a Kundalini Yoga teacher who has worked previously with Harper's Bazaar, Lucky, and more.

We kicked it into gear with the popular System of Strength fitness class, High + Tight, led by power duo Matt and Darcey Wion. This full body toning class uses high reps to burn, shake and tone muscles.

The program rounded out with a leadership pep talk from professional coach Chris McAlister. Fitness leaders and studio owners often work hard to build up their team and shape the community while balancing their own self-care and growth. Chris offered a few tools to help accelerate All-Star effort.

FEATURING FOOD + DRINK FROM OHIO VENDORS: Short + Stout Mobile Bar, Acre, Rime Time Popsicles, and Platform Beer Co.

Role: Creative + Strategy Director

Partners: Tessa DuPont