Brand Campaign Strategy, Creative + Content Direction, Production, Experiential
Work done as: Social Media Manager @ The Ohio State University
#BuckeyeLove 2019
As social media manager for The Ohio State University I developed and drove the strategy for this university wide engagement campaign. In this role I also developed brand touch-points across creative assets, experiential activations, UGC, video content and more.
Developed life size frame concept and activation strategy.
Concepted, directed, shot, and edited #BuckeyeLove campaign anchor video.
Results
My team activated nearly 100 partner organizations throughout the University, drove the highest engagement rates for a University campaign historically, increased amplification by 173% by engaging influencers, and increased overall brand conversation.
