Rebrand Direction, Brand Campaign Strategy, Creative + Content Direction, Videography
Work done as: Brand Marketing Lead @ Acceptd
Acceptd
Rebrand + Reposition + Re-engage
Acceptd is the world’s largest arts network, connecting organizations with top talent and providing artists tools to help them flourish. Acceptd boasts more than 600 partner organizations, universities, festivals and other arts groups as well as more than 450,000 artist user profiles. From performers at Sydney Opera House to the marching bands in Macy's Thanksgiving Day Parade, Acceptd has had the privilege of working with premiere arts organizations around the globe to optimize their application process and connect with the right talent.
Historically, Acceptd has been a B2B startup but in order to align with the company vision to become the largest centralized arts network in the world, the brand strategy needed to shift to inspire, engage and relate with a B2C audience.
Then.
Now.
Along with the rebrand, I conducted research and built new content, directed full brand photo shoot, wrote all copy, developed social and PR strategies to support adoption of the new brand. To function as the backbone of the brand release, I shot and produced this anchor video for the campaign.
From logo to physical to digital, I led my team and external agency partners through a full rebrand of Acceptd to position the company for growth and connection with its redefined target audience.
BONUS: I launched a live music series at HQ to further bring the brand to life.